Crafting a fresh new identity for
West Coast Vines
Art Direction
Brand Identity
Brand Guidelines
Social Media Design
Pitch Deck Design
West Coast Vines was founded in 2020 by Allegra DiNardo in the wake of the COVID-19 pandemic. With the wine distribution world turned upside down by the sudden shuttering of the restaurant industry, she addressed the need for small-scale California wineries to forge a path forward during these unprecedented times.
Working with Allegra, I created a logo and identity system for digital and print platforms. By utilizing a vibrant and earthy color palette and creating a unique and custom drawing of vine leaves, we achieved an intricate and sophisticated logo mark to match with the typography. This achieves a timeless and modern feel that carries tradition while staying flexible and functional across all platforms.
