Excite Credit Union Team & Culture Guide
Layout & Design
Content Design
Headline Development
Copywriting Collaboration
Creative Strategy
Branded Assets
Photography Selection & Treatments
I was the project lead designer on the branded team & culture guide for Excite CU based in San Jose, CA. The goal was to turn their 90-page traditional printed handbook, to a friendly, bold, and cohesive digital guide for employees.
The language had to capture Excite's tone of voice and the meaning behind the tagline Good Stuff Partners developed, Step up to better. Each employee has a critical role as a brand ambassador, so the content inspires them to step up for their fellow employees and their customers.
I selected and treated imagery to fit their fun and easy-going nature and, most importantly, reflect their upbeat brand. Graphic metaphors were created to make the guide memorable and engaging by striking the right balance between people and objects. Colorful shapes extracted from their identity are paired with bold and playful photography, weaving a consistent look and feel from page to page.
Excite's employees can ditch the traditional printed handbook. They now have a single source of inspiration to help each of them to step up to better, right at their fingertips. See the full case study here.
