For the Many rebrand, a grassroots political organization in New York.

Brand Identity
Tagline Development (English & Spanish)
Wireframe Development
Content Design
Website Design
Strategy for Interactive Modules
Photo & Graphic Treatments
Branded Assets

Born as a small and mighty group of volunteers in the Hudson Valley, For the Many has grown into one of the most essential and fastest-growing grassroots organizations in New York. They have a proven track record of winning laws and elections that create lasting change for everyday people in their state. During the pandemic, they played a crucial role in winning $2.1 billion for undocumented workers not included in federal stimulus and unemployment benefits. They won Municipal ID programs in over seven cities across New York State, registered thousands of voters, and continue to win statewide legislation and local campaigns, making life better for their neighbors.

Reclaiming power for the many is baked into every aspect of the identity. As the project lead for the identity and website working closely with the Creative Director and design team at Good Stuff Partners, we harnessed the American flag and developed the Union shape, which is pulled as a graphic device across their communications, from websites to branded training tools and decks. The brand, colors, and family of fonts needed to capture the urgency and grit of the critical issues they’re fighting for and be seen clearly across all communications, from digital platforms to banners at rallies and inside city halls. They now have a consistent and unifying look and feel, with grounded messaging that connects with everyone. See the full case study here. See how they’re winning power for the many at forthemany.org.